Albertans have a lot to be proud of – our people and our province. This includes our energy resources and our commitment to responsible development and protecting the environment.

That’s why the Government of Alberta wants to tell the world the facts about the oil sands – information that’s often left out of news stories.  Albertans play an important role in telling it like it is.

The Alberta government’s tell it like it is newspaper, radio and online advertisements are appearing across the province, encouraging Albertans to start a conversation about the oil sands.  The ads provide a positive message about the oil sands – grounded in facts.  They also include a link to online resources at www.oilsands.alberta.ca where there’s more information about the current state of development of the oil sands, as well as where the province intends to go in the future.

The tell it like it is campaign features simple facts like these:

• Alberta’s oil sands are the world’s second largest proven resource of oil.
• The Alberta government supervises and strictly limits water use, monitors air quality 24/7 and requires by law that any land used for tailings ponds be returned to a productive state.

Help get out the real story to the rest of the world by visiting www.oilsands.alberta.ca and start a conversation today.